Wednesday, November 29, 2017

Ask Yourself, "What Am I Thankful For?"; 6 Secrets To Writing A Great Cover Letter

Ask Yourself, "What Am I Thankful For?" 
Real Estate Broker/Owner with American Lighthouse Estates, Inc.

The Holiday Season; the time to celebrate and rejoice... but let's not forget that some are experiencing tough times.
What about those facing financial hardships, foreclosure, not being able to pay rent or eviction. We've all heard about the teen who has been kicked out of their home with nowhere to go.  Just imagine not having a home during the Holidays. Think about the family, barely scraping by, living check to check, praying for a miracle so they can have a nice dinner or buy their kids presents this Holiday Season.
Let's not forget the spouse, the family member or friend who is taking care of a sick, loved one, unable to care for themselves.  Think about the person who has a terminal illness and just wishing to be normal again and able to be mobile, to eat and taste food....just one more taste…or worse, mourning over the loss of a loved one, especially to a terminal illness, an accident, or an act of violence.
My point is, while some live selfishly complaining about everything (like the ones who complain about the barista screwed up their venti, caramel macchiato with soy, triple pump, 200 degree order.)  Really, is it that serious?  Have less attitude and more gratitude!!
Stop and realize that so many people have it worse and don't take anything or anyone for granted.  
See the positive in all aspects of your life, regardless of what challenges you are faced with in life. Be grateful; for being able to breath, move, see, smell, touch and taste.

Be grateful for the little things in life; the smiles, the hugs, the sun, moon and stars.  Be thankful for all things big and small.
 When you feel like everything is going wrong, take a deep breath and exhale.  
Ask Yourself, What am I Thankful For?
Write a list of what you are thankful for & read it every day.

I AM Thankful for (fill in the blank):


6 Secrets To Writing A Great Cover Letter

At best, a cover letter can help a job-seeker stand out from the pack. At worst, it can make a promising candidate seem like an uncreative cut-and-paster. Sadly, the vast majority of cover letters read essentially the same: Retreads of resumes that ramble on while repeating the obvious. Would you read one of these to the end if it were put in front of you? Probably not, and nor would most hiring managers.
Of course, the Internet is full of tips and tutorials on writing a cover letter, but few of them give much useful information other than the obvious ("Use good grammar!"). So I got to thinking about what cover letter tips and techniques have served me over the years. I came up with these six golden rules for writing a cover letter somebody will actually want to read.

1) Don't repeat your resume
A lot of people write cover letters as if they were paragraph-form resumes. Fact is, your letter will be stapled (or attached to the same email) as your actual resume, so you can assume that they'll at least glance at it (and probably with a keener eye than your cover letter). Instead, use your cover letter to show personality, curiosity, and an interest in the field you are applying to work in. My favorite pro tip: Google around for the history of your field or company, and sprinkle some cool historical facts into your cover letter (or even use one as a lead). If I was applying for a job in tech, I might talk about how thrilling it was to see Moore's law transform technology before my eyes, and how thrilled I am to be a part of this transformation. If I were applying for a job in fashion, I might talk about how much fashion has changed since the 80's (a lot!). Everything has a hidden history. Use it to show expertise and interest.

2) Keep it short
Less. Is. More. Three paragraphs, tops. Half a page, tops. Skip lengthy exposition and jump right into something juicy.

3) Address Nobody
Sometimes, you don't know exactly who you should be addressing your letter to. Nix the generic and bland "Dear Hiring Manager" or "To Whom It May Concern". If you absolutely don't know who you should be addressing, then don't address anybody. Instead, just jump right into the body of the letter.

4) Send it as a PDF
Not every office computer can read .docx or .pages files, but virtually everybody can open a PDF file without any conversion. File conversions are bad for two huge reasons. First, they are just as likely to not bother and move onto the next applicant. And, second, conversions can introduce formatting errors. Both are bad. (Note: This story originally suggested .doc files. Definitely better than .docx, but, as the comments pointed out, PDF is surely better. It can't be easily tampered with, and you have more control over how it appears on somebody's screen.)

5) Never ever, ever use the following phrase
"My name is ___, and I am applying for the position as ____".They already know this, and you'll sound inexperienced.

6) Close strong
Finish off by quickly (and I mean quickly) explaining how your experience or worldview will help you at the job. That's key. That's the closer. And it can be done in one to two seconds. If it goes any longer, you're just rambling.

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